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Messaging Guidance: 2024 Election Toolkit from the NTFEC

This toolkit from the National Task Force on Election Crises provides key messaging, social media content, and additional resources. It helps communicate that vote counting may take several days, emphasizing that delayed results are normal and premature claims of victory should be dismissed.

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Messaging Guidance: Waiting for Results

This document from the Over Zero provides guidance on how to communicate during the waiting period between Election Day and the official announcement of results. It includes specific "Do's and Don'ts" along with a template for crafting messages that explain why vote counting takes time and why waiting for accurate results is a normal part of the democratic process.

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Messaging Guidance: Sustaining Trust in our Elections

This document from the Voting Rights Lab and Secure Democracy USA provides research-backed messaging strategies to maintain and build trust in our election system. It contains data-driven talking points aimed at audiences most susceptible to election-related disinformation.

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Messaging Guidance: Threats of Political Violence

This document from the Over Zero and Republic Affairs provides guidance on how to respond to violent rhetoric. It emphasizes the importance of unified, cross-ideological condemnation of such statements and provides specific talking points to reinforce that violence has no place in American democracy.

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